A new way of telling stories

“Editors have been telling us for years that people won’t read long stories online. Yet they will read 1,000-page novels on their Kindles. What will they be willing to read on their iPad? I predict the return of long-form journalism. At the same time, visual storytelling will take deeper, richer forms. Information design will be more important than ever. Something like New York’s Approval Matrix that we designed back in 2005 with Adam Moss is popular in print but will really come to life in this format. Some people might subscribe to it all by itself.”

Luke Hayman, Pentagram